MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear TV networks have long been recognized as established television formats, relying on regularly timed shows via public channels. In contrast, on-demand streaming operate on subscription models, with Netflix, Disney+, and niche players serving as key industry players. As viewer preferences shift, rivalry between conventional TV networks and onl